Straight Up Volumizing Peptide Mascara

RMS Beauty is a pioneering clean beauty brand founded in 2009 by master makeup artist Rose-Marie Swift.

Built on decades of professional artistry, the brand began with a belief that makeup could combine high performance with better, carefully selected ingredients. Today, RMS creates refined makeup and skincare essentials designed to enhance natural beauty while remaining effortless, long-lasting and easy to use.

RMS Beauty is guided by authenticity, clean innovation and a health-first approach. Rose-Marie Swift’s perspective as a makeup artist shapes products that are performance-driven, intuitive and often multifunctional. Rather than transforming the face, RMS focuses on enhancing what is already there — with transparency, expertise and skin health at the centre of every decision.

RMS Beauty works with raw, food-grade, organic, wildcrafted and naturally derived ingredients, while continuing to explore new technologies that meet its standards for safety and performance. Ingredients are selected with both skin health and efficacy in mind, and every ingredient used is disclosed. RMS does not use synthetic fragrance and excludes ingredients including parabens, GMOs, sulfates, phthalates and talc. The brand does not test on animals.

Founded in 2009, RMS Beauty works with GMP-certified manufacturing partners selected for their expertise in formulas with high natural-origin and organic content. Its approach to production extends to packaging: the brand uses materials including recyclable glass and aluminium, incorporates post-consumer recycled plastic where possible and continues to expand its refillable formats.